Feedback Time: Cascale, Worldly Launch New Communications Survey

As the first phase of our 2025 communications strategy, we’re rolling out an anonymous, two-minute benchmarking survey — open to members and non-members alike — with special perks for anyone who participates by the end of June.

Cascale's Andrew Martin chatting at the Cascale Forum: Ho Chi Minh City.
Black and white headshot of Lee Green
Lee Green
May 30, 2025

Cascale and Worldly share a bold vision of accelerating sustainable transformation across the global consumer goods industry. Our partnership has already driven real progress, and we’ve been working closer than ever with Worldly over the past year. This includes our recent successful collaboration at the Cascale Forum in Vietnam, which was a perfect example of how our partnership brings real value: clarifying roles, fostering industry collaboration, and driving tangible impact around sustainability.

Yet, we also know from your feedback that the connection between Cascale, Worldly, and the Higg Index isn’t always as clear as it could be. We’ve listened and want to make this better. That’s why we’re launching a new communications initiative aimed directly at clarifying and enhancing how we work together, communicate our joint mission, and deliver value to you.

Here’s where you come in.

We’ve created a very quick (and completely anonymous) benchmarking survey, open to members and non-members alike. It’s a genuinely short, two-minute survey, and it’s your chance to tell us exactly how you see Cascale, Worldly, and the Higg Index right now.

As a thank you for your time, everyone who completes the survey by the end of June will receive a 20 percent discount code for any upcoming Cascale event, including our flagship 2025 Annual Meeting in Hong Kong this September, and our 2026 events (locations to be announced soon).

Make it Count

Alongside your input, we’re also refreshing key materials and resources related to the Higg Index; from improving the How to Higg website, to updating video tutorials and practical support guides. Your feedback will directly shape these improvements, ensuring they reflect real-world challenges, best practices, and the kind of actionable insights you need.

The Cascale Forum in Vietnam showed us just how powerful clear communication and meaningful partnership can be. We want to replicate that energy and clarity in all our shared initiatives going forward.

How Can You Help?

  • Take the quick, two-minute survey.
  • Share it with colleagues and peers who work with Cascale, Worldly, or the Higg Index.
  • Engage with our social media posts—every like, comment, or share helps amplify your collective voice.

Bottom line: your perspective genuinely shapes our next steps. We’re committed to deepening our collaboration and enhancing how we show up together to drive sustainable transformation. But we can’t do it without you.

Thanks, as always, for your support and engagement.

Members at Cascale Forum: Ho Chi Minh City share their favorite moments.

Other Blogs

From Vietnam: Cascale, Worldly Forge New Partnership Momentum

In this Q&A-style blog, Worldly’s Chief Marketing & Content Officer Jay Gaines and Cascale’s VP Communications & Marketing Lee Green reveal their reflections on the Cascale Forum: Ho Chi Minh City, including all of the honest and probing moments on and off stage.

June 13, 2025