Better Buying Partnership Index (BBPI)

  • BBPI
  • Better Buying

Strengthening buyer-supplier relationships through transparent feedback

Cascale's membership requirements mobilize action in the consumer goods industry. Here, a handshake between leaders.

The Better Buying Partnership Index (BBPI) is a short, anonymous survey that helps suppliers evaluate the quality of their relationships with buyer companies. In just 10 minutes, suppliers can rate buyers on factors that impact trust, efficiency, and long-term partnership.

The BBPI is part of Cascale’s Better Buying and aims to strengthen ethical and responsible purchasing across global supply chains, supporting the organization’s Support Decent Work for All strategic pillar.

What is BBPI?

Launched each year on October 1, the Better Buying Partnership Index (BBPI) is a 12-question survey built on the core principles of responsible purchasing. It gives suppliers a simple, secure way to provide feedback on their buyer relationships.

Suppliers anonymously rate their buyers on a scale of 1–5 using Net Promoter Scoring, with buyers classified as True Partners, Collaborators, or Detractors. The survey is quick and easy—it takes just 10 minutes per buyer to complete.

Each company receives a BBPI score (from -100 to +100), offering a clear, data-driven snapshot of partnership quality. These insights help suppliers and buyers identify strengths, address challenges, and improve how they work together.

    Suppliers rate buyers on a 1–5 scale in areas like:
  • 01
    Forecast visibility
  • 02
    Deadline management
  • 03
    Financial fairness
  • 04
    Sustainability collaboration
  • 05
    Communication quality

Why the BBPI Matters

Gives Suppliers a Voice

Suppliers anonymously share how buyer behavior impacts performance, wages, and sustainability efforts.

For Suppliers: Why and How to Participate

Your feedback plays a vital role in improving purchasing practices and building stronger, more sustainable partnerships across the industry.

Benefits of participating:

  • Help shape more fair and responsible purchasing practices
  • Identify brands and retailers who value long-term, collaborative relationships
  • Support smoother operations through more predictable and consistent workflows

What to expect:

  • The survey takes around 10 minutes per buyer
  • Participation is completely free and anonymous
  • Your responses are secure, confidential, and aggregated before sharing with buyers

For Buyers: Subscribe to BBPI

Join a growing community of brands and retailers committed to building stronger, more sustainable supplier partnerships.

As a subscriber, you’ll receive:

  • A confidential BBPI scorecard with insights into how your suppliers experience working with you
  • Supplier-driven suggestions to strengthen collaboration and improve purchasing practices
  • Industry benchmarks and year-over-year data to help track progress and guide internal alignment

Subscribing to the Better Buying demonstrates a clear commitment to responsible sourcing and continuous improvement—both to your suppliers and your stakeholders.

Get Involved

Companies interested in subscribing for the BBPI should contact Leonie Abraham, Director of Business Development, Cascale Better Buying.

Design Elements Moons

Learn more about Better Buying

Better Buying

  • Better Buying

Cascale’s acquisition of Better Buying tools and methodologies reflects our commitment to advancing responsible purchasing practices and promoting fair, accountable, and socially just supply chains.