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A look at building balance and equity.
Building Balance and Equity at Cascale: A Look Ahead

Cascale’s senior director of communications, Lee Green, unpacks recent changes and updates in store on all things tools, membership, and more!

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Podcasts / Can Sneakers Be Carbon-Neutral? with Brooks Running

Can Sneakers Be Carbon-Neutral? with Brooks Running

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If you’re a runner, you probably know about Brooks Running’s legendary Ghost sneaker. What you may not know is that the latest version of the shoe, the Ghost 16, is carbon neutral. How? In this episode, Gabriel Mens, Sustainability Manager at Brooks Running, walks – or should I say runs – us through the process of building a truly sustainable shoe.

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November 13, 2024

Rachel Lincoln Sarnoff: On the evening of August 6, 2024, Josh Kerr laced up his running shoes and walked into a stadium of roaring fans in Paris. He also had a few fans cheering him on thousands of miles away in Seattle, Washington.

Gabriel Mens: We actually all gathered in HQ to watch one of our athletes, Josh Kerr, participate in the 1500 in that final and win the silver medal, which is pretty awesome.

RLS: That’s Gabriel Mens, sustainability manager at Brooks Running. And, during the 2024 Olympics, they had quite a few athletes to watch.

GM: I think we have 11 athletes participating throughout the Olympics. Just the Olympics brings a lot of enthusiasm, and it does boost interest in the sport of track and field and running in general, so our HQ is buzzing.

RSL: In fact, the connection between the Olympics and Brooks goes back to 1972, when Frank Shorter won the gold medal for the marathon race in Germany in a pair of Brooks shoes. From then on, the company decided to focus solely — no pun intended — on running gear. Since then, the company has become a global leader in both manufacturing and sustainability. And the latest version of their most popular shoe — the Ghost 16 — is now carbon neutral. So, how did they do it?

 

Listen below or click here to listen and subscribe wherever you get your podcasts.

 

To learn more about Brooks Runnings, visit www.brooksrunning.com

Produced by Cascale and Hueman Group Media.

Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of Cascale or Hueman Group Media.

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