One Hundred Days in: A Reflection to the Cascale Community
Cascale CEO Ying McGuire reflects on her first 100 days.
Do you know Better Buying’s seven key purchasing practices? Read Lindsay Wright’s latest blog to re-familiarize yourself ahead of the upcoming Better Buying Purchasing Practices Index (BBPPI) report 2025.

Poor purchasing practices place risks on both suppliers and workers, leaving global brands vulnerable to human rights violations in their supply chains. To combat this and help drive responsible purchasing practices across the industry, Cascale’s Better Buying collects anonymous data from suppliers on the purchasing practices of their brands and retailers, and publishes aggregated findings from these surveys twice a year, via two index reports.
The first report is the Better Buying Partnership Index (BBPI) which Better Buying publishes in February and the second, larger report is the Better Buying Purchasing Practices Index (BBPPI), which we publish in October. For the BBPPI, we focus our reporting efforts on seven key categories that suppliers report are the biggest challenges in providing decent work and wages. These data and insights are fed back to those buyers, highlighting the strengths and weaknesses in their purchasing practices, so they can begin their journey towards improvement.
Ahead of the publication of the BBPPI 2025, here’s a quick breakdown of those seven categories:
In our Better Buying reports, you will see us reference both soft goods and hard goods. Soft goods are consumer products made from flexible materials, primarily textiles and fabrics, that generally have a shorter lifespan than hard goods. Hard goods encompass durable, non-apparel products that have a slower consumption cycle, such as electronics, furniture, and appliances. Think of hard goods as the opposite of soft goods.
Now that you’ve had your Purchasing Practices 101, we remind you to stay connected and informed for our BBPPI 2025 report coming soon.
Quiz Yourself: Scroll to Reveal 7 Purchasing Practices
Cascale CEO Ying McGuire reflects on her first 100 days.
Lee Green reflects on the Cascale Annual Meeting 2026 in Athens: who pays, who profits, and what changes.
We convened consumer goods professionals in sustainability, sourcing, and policy to unpack how the changing trade landscape is reshaping supply chains, and what it means for resilience, sustainability and preparedness.