Can your old pair of jeans fight climate change? Turns out—they can. In this episode, Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated, explains how cotton clothes can store carbon through regenerative agriculture, circularity, and a lifetime of TLC. It’s the science, strategy, and soul behind one of the world’s most iconic fibers.
To learn more about Cotton Incorporated, visit cottoninc.com.
Check out the Blue Jeans Go Green denim recycling program at bluejeansgogreen.org.
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Produced by Cascale and Hueman Group Media. Views and opinions expressed during the podcast are those of the individuals expressing them and do not necessarily reflect those of Cascale or Hueman Group Media.
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