Episode 3: EU Green Claims Directive

  • EU Green Claims

In this episode, we speak to Baptiste Carriere-Pradal, Founder and Director of 2B Policy, and Chair of Policy Hub, about the recent publication of the Substantiating Green Claims Directive from the EU Commission.

We talk about the ambition of the Directive, what companies can do and where the Directive may have come up short, as well as what needs to happen next.



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Headshot of Lee Green
Lee Green
April 05, 2023

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