How Collective Financing Models Can Jumpstart Supply-Chain Decarbonization with H&M
Hampus Starre Friberg, Head of Sustainability, Strategy, and Controlling at H&M Group, joins us for season 5, episode 2 of our Source of Good podcast.
In this episode, we speak to Baptiste Carriere-Pradal, Founder and Director of 2B Policy, and Chair of Policy Hub, about the recent publication of the Substantiating Green Claims Directive from the EU Commission.
We talk about the ambition of the Directive, what companies can do and where the Directive may have come up short, as well as what needs to happen next.

Hampus Starre Friberg, Head of Sustainability, Strategy, and Controlling at H&M Group, joins us for season 5, episode 2 of our Source of Good podcast.
Ying McGuire, chief executive officer at Cascale, joins us for season 5, episode 1 of our Source of Good podcast.
Siva Ganapathi, Vice Chairman & Managing Director at Gokaldas Exports, joins us for season 4, episode 10 of our Source of Good podcast.